Frigid mountain air, old wooden ships, and herds of wild reindeer — these are all the scenes I was greeted with while in Tromsø, the northern lights capital of the world, a few winters back. Flying over the speckled sea icebergs, our little plane battled harsh Arctic winds and fleets of snow to reach this Nordic town at the top of the planet. We had already been delayed by a few days due to a severe storm, and my partner and I were prepared to drag our carryons for miles throu...

A fresh translation of ancient runes is causing experts to rethink their view of Viking treasures. Part of the Galloway Hoard (a buried stash of 11 pounds worth of gold and silver named after the Scottish region it was found in), a 1,100-year-old arm bracelet is making waves in the world of linguists, historians, archaeologists, and anyone even remotely interested in Viking history.

Archaeologists in Norway have just released a study that digs into the most ancient rune stone ever found. Published on Feb. 5, 2025, in Cambridge University Press’s Antiquity journal, the research reveals the discovery, history, and potential uses of the Hole rune stone (previously known as the Svingerud rune stone, named after the grave field in the Nordic nation).

While my mother’s side is Celtic and Bavarian, my father’s side is Danish and Norwegian (and British later on). I grew up feeling deeply connected to my ancestors’ traditions. We frequently ate traditional Nordic foods, celebrated holidays the Scandi way, and led lifestyles that were filled with northern practices such as hygge, layering clothing, and taking steams.

In Hlíðarfjall, a resort near Akureyri in northern Iceland, Mr. Kobayashi flew 291 meters, or 954.72 feet. Using the natural takeoff table, he hit a top speed of 107 kilometers per hour, or 66.5 miles per hour.

Out now, the brand's fall/winter 2024 assortment is made up of biophilic shapes, minimalistic concepts and earth tones. All of which appropriately align well with Nordic culture, blending in with the Danish buildings that they are being spotlit in. Specifically, Roche Bobois heads to historic sites such as the Ordrupgaard Museum to present its picks, using an extension designed by architect Zaha Hadid as a background for the Cigale table by Andrea Casati.

From Denmark to Norway, prestige is increasingly showing enthusiasm for the north. Luxury companies across categories are pouring resources into Nordic nations, framing them as the setting of fashion campaigns, hosting Arctic automotive retreats and, among other activations, opening five-star hotels in the area. As the international community discovers a love for all things hygge and biophilic, Scandinavia and its trademark trends are proving to be in the midst of defining the landscape of tomorrow.

German automaker Mercedes-Benz is hosting adventures in cold-weather climates come 2024. The company will offer consumers the chance to improve their driving skills on the frozen waters of Sweden's Lake Galtisjaure as soon as next year. Professionals will guide those of all experience levels through a series of three to five-day courses, as Mercedes-AMG's Experience on Ice program teaches participants how to safely navigate in winter conditions from the comfort of the brand's luxury models.

Richemont-owned Belgian leather goods house Delvaux is looking to a medieval art genre for a new collection. Norse symbolism emanates throughout the spring/summer 2024 array, the 11 handbags dancing with jewel tones, animal imagery and themes of heraldry. With a special focus on shared mythologies, Delvaux worked with Belgian creator Kasper Bosmans to bring the vision to life, tapping into the surging art market that many luxury fashion labels are likewise moving to benefit from.

Swiss watchmaker Vacheron Constantin is shining a light on both climate change’s impact on northern ecosystems and the resilience of the horology label's products. Working with American artist Zaria Forman, the brand’s latest “One of Not Many” campaign– a series that since 2018 has highlighted individuals who reflect the maison’s values — reveals the shifts occurring in Arctic landscapes. The creative is shown capturing melting glaciers, crumbling icebergs and warming black sand beaches at the top of the world, all the while donning a timepiece from the Overseas collection, which like her, overcomes the elements without missing a beat.

International hotel, river cruise and rail company Orient Express is stealing the show on the silver screen. For the newly-released blockbuster, Mission: Impossible - Dead Reckoning, the company built a replica of its historic, art deco-era trains. Orient Express is taking viewers behind the scenes in a new activation, showing off technical know-how and creative spirit just in time for the film’s premiere. “The Mission: Impossible team has taken the use of trains as locations to a whole new level,” said Simon Pielow, cofounder of Luxury Train Club, Swindon. “We have enjoyed for some years providing trains, carriages, and rail facilities such as stations for movies and more, but we acknowledge that Mission: Impossible — Dead Reckoning has hugely raised the bar!”

British watchmaker Bremont is celebrating the resilience of Norwegian mountaineer Kristin Harila. The brand ambassador is once more setting out on a quest to become the fastest person and first woman to ever summit the planet’s 14 highest peaks in one climbing season. Wearing a Bremont watch, she conquered the first of the mountains at the end of April, supported by the company for a second time – the first time was deterred by permit-related barriers.

As modern cabin company NevelHaus grows, Luxury Daily exclusively presents the announcement of architect Adam Rolston’s global expansion with the custom home building company. Cofounded by two NYC-based luxury developers in 2020, the turnkey platform offers a sustainable way to build eco-friendly footprints at speed. NevelHaus is calling in the creative director of INC Architecture & Design, the New York studio backing the company's rise, owned by Mr. Rolston himself — the designer is responsible for such projects as the meetings and event spaces present at the TWA Hotel at the JFK Airport and 1 Hotel Brooklyn Bridge — tapping the planner's expertise in a move that now seeks to bring his biophilic influences to properties beyond the continental United States.

Swiss watch brand Hublot is sponsoring an ambitious expedition of Jean-Louis Étienne, who is planning to use the Polar POD to explore the Southern Ocean for three years, starting in 2024.

I grew up in the age where Megan Fox was the beauty standard. She’s tall and tan, with pouty lips and long dark hair. That has never been what I look like. Because of this, I used to wish that I looked differently. I had days when I loved myself, and days when I didn’t, but the love rarely included love for my body or appearance. I didn’t see that as a negative thing, or let it eat me up with a desire for cosmetic surgeries or anything. I took pride in my strength, and my athletic abilities, and

As a Scandi-American, I grew up with coziness at the center of our home. Hygge was key in the way we decorated, interacted with the seasons, and viewed the world. My mother hung dried lavender from our garden from the ceilings in our living room, and the cottage I grew up in was filled with handmade blankets, candles, warm hues, baked goodies, and piles of sweaters. The seasons were at the core of our lives, as they are for fellow Danish and Norwegian people, and all other Nordic nationalities.

As a Norwegian and Danish person, the biggest challenge of becoming a vegan was losing my heritage. I thought that if I cut out animal products, I wouldn’t be able to eat the way my family fed me, or the way my ancestors fed themselves. Like most people, I was told my whole life that Norsemen ate a meat-heavy diet. I pictured huge men around fires eating spits of salmon during long winters. It wasn’t until I did a semester-long research project on the topic that I realized that Vikings were a l

Per capita, Iceland has the highest number of writers in the world. One in ten people in Iceland have published a book, and one in four people work in a creative field. The country is home to countless number of artists and creatives, with many musicians from the tiny island nation in the north gaining global popularity. Literature is the oldest of those arts practiced in Iceland, however, and the famous sagas are still read by Icelanders faithfully today. The capital city of Reykjavik is design