Luxury Daily
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24th May 2024
One in five UK vacationers using TikTok for inspiration: report
The second-ever British Airways Holidays 2024 Travel Trends Report uncovers where United Kingdom residents are heading this year and why.
Among the biggest crazes when it comes to Brits’ getaways are offseason vacations, basing destinations off of what they see in the movies and on television, getting inspiration from TikTok, heading to lesser-known alternatives to overtouristed areas and more. Seven countries are seeing exponential rises in popularity, including St. Kitts, Jamaica and Malta, for which online searches spiked 97 percent, 73 percent and 58 percent, respectively.