Luxury Daily
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13th June 2023
Holt Renfrew takes pride in self-expression, platforms queer celebrity duo
Canadian department store chain Holt Renfrew is celebrating diversity, fashion and community in a new campaign.
Tapping Raffaela Weyman — the singer-songwriter known as “Ralph” hails from Toronto — and Canadian Egyptian model Mina Gerges to share their experiences as members of the LGBTQIA+ community and create luxury looks from Holt Renfrew's selection, the retailer is taking a stand during this year's Pride proceedings. Further, Holt Renfrew has announced a collaboration with Covenant House Toronto (CHT), the largest agency in Canada serving those aged 16 to 24 who are homeless, trafficked or at risk.
“At a recent job fair that CHT organized for youth at risk of or experiencing homelessness, an overwhelming amount of the youth were interested in working in film,” said Michael Seater, director at CHT, in a statement.
“As I had just started prep as director of the Holt Renfrew Pride 2023 Campaign, I saw a great opportunity for two queer youth to attend and observe all creative meetings, location scouts and, of course, the shoot days, while being paid a fair wage,” Mr. Seater said. “The participants were able to get a taste of what a professional film set was like and the different departments and positions they might explore, along with developing universal skills that can be used in any field and are foundational on the road to financial independence.
“I’m grateful for Holt Renfrew's enthusiasm for this mentee program and look forward to partnering together again in the future.”