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LVMH cheers on 2024 Olympic Games with ‘Crafting Dreams’ campaign

Taking place in its home city next year, French luxury conglomerate LVMH is looking forward to a major global competition. As the premium sponsor of the 2024 Olympics, the group is activating via the “Crafting Dreams” campaign, offering shows of support for athletes who will participate. With billions of people poised to watch The Games in person or on television, LVMH is doubling down on a deeply held value that it shares with the sporting event: the excellence of French achievement.

LVMH to sponsor 2024 Paris Olympics, Paralympics for first time

French luxury conglomerate LVMH is backing the world's biggest sporting event. The company has announced plans to sponsor the Paris 2024 Olympic and Paralympic Games, slotting in as the 2024 competition's premium partner. Its maisons will design the medals, dress the athletes and organize the Olympic torch relay, preparing to get to work as LVMH furthers its mission involving “The Art of Crafting Dreams” with the agreement.