British automaker Aston Martin is celebrating 60 years of Goldfinger, the third film in the 007 series. The original DB5, which could reach over 150 miles per hour, was equipped with gadgets to help Mr. Bond fight his nemesis, Auric Goldfinger.

As the Oscars come to a close, Swiss watchmaker Rolex is shining the spotlight on movie magic. Keeping the fanfare going, the brand is celebrating its ties to cinema across digital touchpoints, from publishing pictures of its sponsored spaces at the weekend awards ceremony to airing interviews with American filmmaker Martin Scorsese. The horological house is bringing attention to its longstanding relationship with Hollywood in a move that both draws upon the captivating nature of the industry and uplifts the Rolex Perpetual Arts Initiative.

Austrian crystal and jewelry designer Swarovski’s latest drop has a touch of magic to it. For spring/summer 2024, the brand’s Alice in Wonderland collection is themed after the namesake 1951 film adaptation of the celebrated novel. Often partnering with the beloved entertainment behemoth, the jewelry and home décor line extends Swarovski’s play into the ever-lucrative world of Disney.

British cruise line Cunard is marrying the art of travel and cinema. The company and the British Film Institute (BFI) are beginning a three-year partnership. Announced ahead of Queen Anne setting sail, an exclusive series of movie screenings will ensue aboard the newest of Cunard’s ships.

Singapore Airlines is spotlighting an iconic hub for arts, entertainment and movie magic. With the help of its flight crew, the company is broadcasting first-person explorations of global cities in the “Beyond the Cabin” series, a collection of episodes that act as themed travel guides for the adventurous. Revealing the intimate knowledge that those in the organization have of each location, the programming follows along as members of the Singapore Airlines community touch down and discover popular tourist destinations – this time, an in-flight manager uncovers New York City from a film fanatic’s point of view.

Italian fashion house Miu Miu is expanding upon two decades of support for female figures in the world of cinema. The brand is tapping well-known leaders in the field to guide a standing short film series. Stewarding the evolution of existing programming, American filmmaker Ava DuVernay and actor and director Maggie Gyllenhaal designer join cofounding member Miuccia Prada and other notable names in establishing the "Miu Miu Women’s Tales Committee," working together to expand visibility, up engagement and reframe the 20-year-long program’s narrative.

French fashion house Dior is celebrating the power of independent women from its home soil. Set against the sparkling backdrop of Paris, the maison is out with its fall/winter 2023 campaign. The ready-to-wear pieces and their accompanying film reenvision the straightlaced wardrobes of the 1950s with the help of three rebellious female figures spanning generations: Catherine Dior, French singer Édith Piaf, and brand ambassador and singer Juliette Armanet.

French fashion house Louis Vuitton is tapping a longtime brand ambassador to highlight new wear. Donning pieces from the label's latest womenswear collection, American actor Emma Stone plays the main character in a fall/winter 2023 slot. Shot in the City of Lights, structure and fluidity find balance for an exercise that captures the essence of the Parisian lifestyle.

International hotel, river cruise and rail company Orient Express is stealing the show on the silver screen. For the newly-released blockbuster, Mission: Impossible - Dead Reckoning, the company built a replica of its historic, art deco-era trains. Orient Express is taking viewers behind the scenes in a new activation, showing off technical know-how and creative spirit just in time for the film’s premiere. “The Mission: Impossible team has taken the use of trains as locations to a whole new level,” said Simon Pielow, cofounder of Luxury Train Club, Swindon. “We have enjoyed for some years providing trains, carriages, and rail facilities such as stations for movies and more, but we acknowledge that Mission: Impossible — Dead Reckoning has hugely raised the bar!”

French jewelry maison Cartier is nodding to a famed starlet from Hollywood’s golden era. The brand is centering the Grain de Café jewelry line in its latest slot, a favorite of American actor and princess of Monaco, Grace Kelly. Tapping Elle Fanning to embody the late celebrity, Cartier is situating the historic design in modernity, bringing together a sense of heritage, old glamor and an appreciation for the stars of today.

French beauty brand Guerlain has fronted a new visual effort. With the help of 200 professional and amateur videographers, Guerlain affirms a standing commitment to the planet and to the biodiversity of the maison’s home nation. The resulting film, Vibrant, features extensive imagery of France’s various ecosystems, from lush forests to sparkling blue seas.

Italian fashion label Gucci is taking a look at the Gen Z and millennial dating scene. The latest campaign, “Gucci Link to Love,” explores the modern landscape of romance. Through unique jewelry shapes, gender-neutral appeal and visual storytelling, the slot and its accompanying online collection capture what love looks like to the courting generation of today. “When we think of romance, we think of wooing and a yearning for another person,” said Kimmie Smith, cofounder and creative director of Athleisure Mag, New York. “A modern romance is one that is fluid and is not bound by the constraints of gender, and so the pieces that are offered can be worn in whatever way that you identify,” Ms. Smith said. “The minimalist aesthetic includes pieces that have pops of rich gemstones allowing you to wear them in the way that you choose and how you wish to present yourself.”

French fashion house Saint Laurent is expanding into a new category. The maison, known for luxury clothing, footwear, fragrance and leather accessories, is out with its very first line of fine jewelry. Saint Laurent gave consumers their first look with a short film set in a garden, showcasing not only the new creations but the brand’s historic love of motion pictures.

French fashion house Chanel is tapping into the transformative spirit of brand ambassador Kristen Stewart in the newest campaign slot. The American actor is the muse for the brand’s ready-to-wear selection, speaking to the power of reinvention and self-evolution in the accompanying visuals. Set against the two contrasting French backdrops of urban Paris and the coastal south, the cinematic showcase played with the idea of complementary contradictions and rebirth. "Chanel's spring/summer ready-to-wear campaign featuring Kristen Stewart focuses on personal evolution and transformation, showcasing how fashion can impact one's confidence and desire to start fresh every day," said Dalia Strum, founder of ReThink Connect and professor at The Fashion Institute of Technology, New York.

Swiss jeweler Chopard is platforming a sense of joie de vivre with the help of American actor Julia Roberts. The partnership is celebrating the feel-good spirit of both Ms. Roberts and the moviemaking industry in the United States, releasing a 12-part mini-film series. The brand brought on American film director James Gray to help bring the joyful homage to life, who has directed big-budget films such as Ad Astra and The Lost City of Z.

Italian automaker Lamborghini is putting the making of the Academy Awards Oscars statuettes centerstage. The brand is offering a rare, behind-the-scenes glimpse of the crafting process of the iconic figures. With the Academy Awards ceremony wrapping up this weekend, the exclusive look is a timely drop.