Meet Jasmin Utter, General Manager Region Americas – Global Sales, at Scandinavian Airlines (SAS). Our editorial team had the opportunity to chat with this aviation sales leader. We got to learn more about SAS’s sustainable goals, Utter’s favorite places in Scandinavia, and the history of this culturally-rich airline.

American Express is bringing new perks to travelers in the Western United States.

Guests can enjoy a series of themed events such as nighttime sailing excursions, executed in partnership with the Four Seasons Maui.

Private aviation firm Sentient Jet is partnering with former National Football League (NFL) player Rob Gronkowski. As a longtime fan and cardholder himself, the retired tight end will host member events starting later this year.

Dubai, U.A.E-based airline Emirates is introducing new menu options with its diverse consumer base in mind. Reporting that demand for plant-based meals has spiked 40 percent year-on-year, the company is embarking on a culinary journey. Emirates is adding to its " vegan vault" of more than 300 recipes, rolling out new dishes in its lounges and on flights in 2024.

Private jet travel is becoming a bit cheaper. According to new analysis from Private Jet Card Comparisons, an exclusive price comparison resource, hourly rates and daily minimums for chartered air routes continue to drop across North America. Membership pricing is down 8.5 percent from Q4 2022 peaks and, as a result, frequent fliers are having more success negotiating discounts, gathering perks like flight credits and free hours with providers.

Private aviation firm Flexjet’s latest project is taking off. The company is introducing the Red Label Academy, a training program that aims to empower its crew in the delivery of five-star flight experiences to clients. Stationed within the U.K.'s Farnborough Airport, the instructional session is executed in partnership with The Dorchester Collection Academy, the namesake luxury hotel brand's customer service consultancy.

United Arab Emirates airline Etihad Airways is celebrating a fresh space at Abu Dhabi International Airport. Terminal A is now open after more than a decade of construction and delays, and within it, the flight company has built a three-floor luxury lounge. The new home to the carrier sets the scene for “Lounging With: Gareth Bale,” a conversational video interview that not only taps into the appeal of the namesake Welsh soccer legend but grants the leisure area and its premium offerings a globally popular celebrity’s stamp of approval.

German automaker Mercedes-Benz is teaming up with a helicopter charter company. The brand is the official luxury automotive partner of aviation firm Blade, an air travel player supplying helicopter and seaplane charters in and around New York City. Moving forward, Mercedes-Benz is making three Maybach vehicles available to departing or arriving passengers for ground transfers between Blade Lounges and commercial terminals at JFK Airport.

Private aviation company VistaJet is introducing a few private aviation "firsts." The travel leader is rolling out a 360-degree initiative that provides wellness solutions before, during and after flights, with biohacking treatments, access to meditation and breathing apps, curated dining and more. The update arrives just weeks after the appointment of industry veteran David Stanley as president of Vista America, launched this month on behalf of United States operators.

British Airways is getting into the holiday spirit for a global observance. Aside from running special fares for routes headed to India for the occasion, the company is premiering a Diwali campaign across social media, cinema and television, also airing assets during this year's highly-anticipated Cricket World Cup. Featuring members of its cabin crew, British Airways will air advertisements up until the day before Diwali on November 12, 2023, celebrating those flying home for the festival season as well as the people who make these trips possible.

United Airlines is collaborating with top names in luxury to help select passengers get “the best sleep in the sky.” In the largest overhaul of the airline's international business class since 2016, Polaris passengers can now enjoy upgraded in-flight amenities such as sustainable blankets, skincare, eye masks and pillows from U.S. retailer Saks Fifth Avenue, gaining full access to goodies from tech wellness company Therabody as well. The relaxation boost comes as United rises to meet growing demand for overseas travel via network expansion efforts and upgraded services.

Singapore Airlines is spotlighting an iconic hub for arts, entertainment and movie magic. With the help of its flight crew, the company is broadcasting first-person explorations of global cities in the “Beyond the Cabin” series, a collection of episodes that act as themed travel guides for the adventurous. Revealing the intimate knowledge that those in the organization have of each location, the programming follows along as members of the Singapore Airlines community touch down and discover popular tourist destinations – this time, an in-flight manager uncovers New York City from a film fanatic’s point of view.

Airline company Air France is celebrating a milestone next month. In honor of its 90-year anniversary, the travel pioneer is platforming its home country’s famous spirit of “art de vivre,” unveiling a range of creative activations, many of which are to be housed at Paris-based retailer Galeries Lafayette's Haussmann branch. Among the luxury events, Air France is presenting a dress exhibition from Sept. 28 to Oct. 10, working with Xavier Ronze, head of ballet costume design workshops at the Paris Opera, to craft five gowns that represent the airline’s history.

Private aviation company VistaJet is bringing fruits of the ocean to its fleet. Partnering with globally-recognized sustainable seafood restaurant Estiatorio Milos, luxury jet setters can now feast on a signature menu in the clouds. The Mediterranean array is exclusively available onboard VistaJet crafts, arriving on the heels of the airline’s Private Dining program rollout, which serves dishes dreamed up by global celebrity chefs.

Dubai-based airline Emirates is encouraging its guests to try new personal care products. Rolling out just in time for the fall and winter seasons, passengers can now look forward to receiving Italian jeweler Bulgari’s body and hygiene range while onboard. From specially-concocted fragrances to mirrors created using sustainable materials, a curation of miniature items is set to arrive via vegan leather bags produced in eight different limited-edition designs, the total package putting wellness first.

Hospitality group Four Seasons Hotels and Resorts is taking travelers to new heights. The brand is out with its first private jet itineraries for 2025, accommodating families and flexible voyagers with shorter trips than in years past. The new African Wonders and Asia Unveiled offerings allow adventurous customers to explore the Global South in luxury, priced at $148,000 and $142,000, respectively.

Dubai, U.A.E-based airline Emirates is presenting a new option to travelers. Launching a regional charter service, the on-demand offering grants flexibility and shorter trips for those flying out from Dubai’s Al Maktoum International Airport. Now, fans of the airline can venture across the Gulf Cooperation Council (GCC) both within and outside of Emirates’s network.

Dubai, U.A.E.-based airline Emirates is poised to embark on a musical journey. Renewing its partnership with the Sydney Symphony Orchestra through 2025, the collaborators of 21 years are readying to perform around the globe. The relationship marks Emirates’s longest-running non-athletic sponsorship. “Like air travel, music has the power to lift our spirits, broaden our horizons and open up the world around us,” said Barry Brown, divisional vice president of Australasia at Emirates, in a statement. “We’re proud to continue our support to the Sydney Symphony Orchestra, which is home to exceptional standards of performance, outstanding musicians, and is regarded as one of the world’s leading orchestras,” Mr. Brown said. “Emirates is well-known for sponsoring the best in sports, but we’re also passionate about growing global music, arts and culture to enrich the lives of the communities we serve.”

Dubai-based airline Emirates is tapping an Academy Award winner for the “Cruzing Onboard Emirates” campaign. The ad slot centrally featuring Spanish actor Penélope Cruz, known for her roles in blockbusters such as Pirates of the Caribbean: On Stranger Tides and Murder on the Orient Express, will officially air on television in June 2023. With humor and a passion for exploration, Ms. Cruz, herself a frequent Emirates flier, spotlights the campaign’s main theme: “travel is not just about the end destination; ​it’s also about how you get there.”