French crystal maker Baccarat is shining a light on a new project. The brand has collaborated with architect Steve Leung, unveiling Printemps Bleu Zenith Chandelier, a limited-edition centerpiece launching worldwide next year. Baccarat is sharing more about the effort, which helps mark 260 years in business and 60 years of diplomatic relations between France and China, with its audiences. “Baccarat’s brand identity has always been one of supreme elegance, sublime craftsmanship...

French home furnishings brand Roche Bobois is ringing in its 50th anniversary. About a third of the brand's 17,000-square-foot flagship in New York is dedicated to Ms. Vasconcelos’s Bom Bom designs.

Italian fashion house Fendi is readying to drop a line of seven exclusive scents on June 20, 2024. Telling the story of the maison’s founding family through raw materials, each fragrance references a different point in their lives. Imagined by artistic directors Kim Jones, Silvia Venturini Fendi and Delfina Delettrez Fendi, the meaning-infused release brings together sensorial marketing and an assertion of heritage — the move could potentially boost loyalty and drive sales. “I...

Fixtures maker Kohler is promoting three formerly archived shades. The brand has partnered with luxury lifestyle company Flamingo Estate on an integrated campaign that places the revivals in nature. Originally introduced in the 1970s and 1980s, Fresh Green, Aspen Green and Teal comprise Kohler’s limited-edition collection, shot collaboratively on location in Los Angeles. “We have a passion for designing products to help people bring their creative visions to life,” said Anthon...

Beauty group L’Oréal is turning to the world of technology to further its sustainability goals. The company's Luxe division is adopting data solution company Eviden’s EcoDesignCloud, which measures the environmental footprint of in-store displays, gifts-with-purchase and more, making way for more sustainable approaches. L’Oréal Group becomes the first beauty player to use the feature, announcing the update on May 13.

This season, marketers are lending much attention to South America.

France’s YSL Beauty is expanding its sustainability program Rewild Our Earth, which seeks to protect and restore nearly 250,000 acres of wilderness by 2030.

British luxury fragrance brand Jo Malone is exploring a familiar space with a whimsical touch. The new Scented Mementos collection and accompanying campaign are inspired by classic English antique shops and the treasure hunting that takes place there. Four limited-edition colognes and a candle comprise the line, each evoking memories and a sense of heritage that grant the marketing a nostalgic nudge.

As a rare phenomenon is potentially emerging in the desert, French beauty brand Guerlain is celebrating the occasion with a fresh scent. Scientists are predicting that this year will welcome another “superbloom” in the hills of Southern California, where annually the dry region is beginning to show signs that it soon will be carpeted with millions of vibrant wildflowers. Honoring the natural event, and appealing to those around the world who look forward to it, Guerlain’s new Florabloom fragrance dances with rainbow hues, flower-powered notes and organic ingredients.

The French fragrance brand is inviting the world on a sensorial journey. Putting Vietnam’s traditions and landscapes centerstage, the maison has reimagined the Do Son scent collection. Made in collaboration with Hanoi-based craft company Hanoia, the limited-edition selection features lacquered wood and woven rattan — these notes of cultural authenticity could appeal greatly to many luxury consumers, who increasingly express a desire for socially-conscious products and human-centric messaging.

French crystal maker Baccarat’s latest video stars a musician from its home country. French singer-songwriter Anabelle Boule lends her talents to the next edition of “Spotlight On," the brand's series showcasing its collaborations with those in creative fields. Building a harp using Baccarat glasses, Ms. Boule contextualizes the luxury wares within yet another art form as the maison continues to appeal to consumers’ demand for craft-centric narratives.

France’s YSL Beauty is celebrating a natural space it has tended since 2014. Boosting its mission-driven status, the maison is taking viewers to the Ourika Community Gardens in Morocco via a new video on social media channels. A decade into service, these sustainable harvesting grounds support a local female cooperative and produce exclusive ingredients for YSL’s skincare and makeup, with fragrance to benefit in 2025.

British department store Fortnum & Mason is prepping for the festive season, picnic style. After a summer of promoting al fresco adventures in the great outdoors, the company’s annual holiday film reveals the wintery magic of its build-your-own (BYO) hampers. In this cold weather shift, the retailer is asserting itself as not only a historic purveyor of treats, décor and London luxuries, but also as the place “Where Christmas Comes Alive,” per the campaign’s title.

Italy’s Armani Beauty is out with a star-studded video series. The brand’s “Behind Makeup” campaign is comprised of five films directed by British photographer Damon Baker that star cosmetic professionals and their young clients American actress Sadie Sink, American actor Chase Stokes, Puerto Rican actress Adria Arjona, British actress India Amarteifio and American actress Sydney Sweeney. Each of them discusses their relationship with their artists and makeup itself, the slot filled with conversations that perhaps many fellow Gen Z and Millennial viewers can relate to, an increasingly powerful customer base for Armani Beauty.

French beauty brand Guerlain is continuing a company tradition of collaboration with artists. The brand has organized high-profile contemporary art showcases since 2006, this year presenting “The Flowers of Evil.” The exhibition features works from 26 creatives and takes place at Maison Guerlain, the label's flagship through Nov. 13, 2023.

French fashion house Dior’s beauty arm is supporting the work of environmental nonprofit (World Wildlife Fund) WWF. The luxury brand is backing biodiversity efforts taking place in North America and Europe which aim to protect lynxes and jaguars – both are keystone species – in two major markets for the company. Funding the restoration of natural corridors in an appeal to contemporary consumers for whom sustainability is top of mind, efforts place the Dior Sauvage fragrance out front as a new campaign goes live.

Irish crystal maker Waterford is uplifting an architecturally-inspired product line that was originally released in 2022. Three new designs join the manufacturer's Lismore Arcus collection, each reflecting vaulted buildings found throughout the brand’s emerald-hilled homeland. Tapping models of all ages and cultural backgrounds, Waterford reveals the drops in a series of black-and-white video visuals, now live.

In light of an iterative project, French beauty brand Guerlain is tapping into the repertoire of a luxury peer. Artisans at LVMH-owned jeweler Chaumet were asked to craft a special-edition version of a classic eau de cologne vessel in honor of the 170th anniversary of its partner's Bee Bottle. Beset with 336 brilliant-cut diamonds, the final product, titled “Le Bouquet de la Cour,” works decorative elements of savior-faire into the Guerlain fragrance's function.

United Airlines is collaborating with top names in luxury to help select passengers get “the best sleep in the sky.” In the largest overhaul of the airline's international business class since 2016, Polaris passengers can now enjoy upgraded in-flight amenities such as sustainable blankets, skincare, eye masks and pillows from U.S. retailer Saks Fifth Avenue, gaining full access to goodies from tech wellness company Therabody as well. The relaxation boost comes as United rises to meet growing demand for overseas travel via network expansion efforts and upgraded services.

Spanish fashion label Loewe is out with a colorful campaign that celebrates a new generation of scents. Starring French-Congolese actor and brand ambassador Stéphane Bak, Spanish actor Úrsula Corberó and American actor Greta Lee, new advertising for the brand's Botanical Rainbow perfume collection examines the emotionality of natural phenomena, all while revealing the Aire Anthesis unisex fragrance. Through heartfelt expressions and intimate footage of the talents interacting with plant life, water and other elements, the luxury brand is linking its scents to Earth in this rollout of a fresh era.