Mercedes-Benz to enter luxury real estate scene – Luxury Portfolio International
German automaker Mercedes-Benz is hinting at plans to build branded residences.
The marque is looking to enter the real estate scene via a partnership with Emirati development firm Binghatti. Dubbed “Mercedes-Benz Places,” the joint venture would bring a 65-story luxury living space to downtown Dubai, marking a first for the vehicle manufacturer.
“With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments,” said Britta Seeger, management board member