A student report submitted as part of APR 490-901 Fashion PR, the University of Alabama, College of Communication and Information Sciences, Department of Advertising and Public Relations, Tuscaloosa,
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8th October 2024
The Public Relations Campaign that Reintroduced Chanel
Inside Chanel also plays off the brand’s seasonal campaigning, which highlights trends in the fashion industry as a way of remaining relevant in an exceedingly competitive industry. These campaigns typically follow a storyline, such as, “Chanel showcases dualism for Spring/Summer 2023” by Emily Iris Degn. Kristen Stewart, an actor who is "already a muse in the brand's ready-to-wear selection, speaks of the power of evolution and re-invention with visuals in this film" (Degn 2023). She illustrates her personal evolution in balancing masculine and feminine viewpoints, a premise that has been a part of Chanel’s brand identity since its inception. Ultimately, Inside Chanel’s social media presence serves as a bridge between the brand and their consumers, highlighting the history of the storied luxury fashion house while looking towards the future.