Luxury Daily • 13th August 2024

Puig catches up with first-timers ahead of Women's America’s Cup

Spanish fashion and fragrance business Puig is preparing for a first-time competition. As female sailors celebrate the arrival of the very first Puig Women's America's Cup, five participants are getting the spotlight.

Luxury Daily • 9th August 2024

Ralph Lauren returns as official outfitter of US Open

U.S. fashion group Ralph Lauren is gearing up for a New York sporting event. During the 2024 US Open, chair umpires, line umpires and other on-the-court figures will don Ralph Lauren designs.

Luxury Daily • 6th August 2024

Moët & Chandon, US Tennis Association reinstate partnership

The French maison is preparing to bring toasts and touchpoints to the two-week-long competitions.

Luxury Daily • 29th July 2024

Accor supports youth empowerment with French soccer player Kylian Mbappé

The company is backing educational, community development and youth programs to further corporate responsibility.

Luxury Daily • 25th July 2024

Bose sends brand ambassadors to Paris 2024 with custom gear

American audio company Bose is bringing together the worlds of sonics and sports. Collaborating with designer Nadine Ghos, Bose is giving audiences a glimpse of custom QuietComfort Ultra Headphones created for two Team USA stars.

Luxury Daily • 24th July 2024

Montblanc slots Meisterstück into Olympic-themed collection

German luxury goods maker Montblanc is gearing up for one of the year’s biggest events, which starts this week. Items from the special-edition line are available online and at Montblanc boutiques worldwide.

Luxury Daily • 19th July 2024

Omega launches Paris 2024 pop-up at South Coast Plaza

Swiss watchmaker Omega is gearing up for The Games. A new pop-up at the Californian mall features Omega Special Edition Paris 2024 watches.

Luxury Daily • 18th July 2024

IWC Schaffhausen celebrates star power, celebrity partnership in London

Swiss watchmaker IWC Schaffhausen is engaging a Formula One titleholder after more than a decade of collaboration.

Luxury Daily • 11th July 2024

Tumi names first global golf ambassadors

U.S.-based lifestyle brand Tumi is uplifting the world of athletics. Tumi is the exclusive luggage partner of pro competitors Ludvig Årbeg and Nelly Korda.

Luxury Daily • 8th July 2024

BMW scores title partnership with Australian PGA Championship

German automaker BMW is getting in on one of Australia's two most major golf events. The competition will be BMW’s third DP World Tour event of the year.

Luxury Daily • 20th June 2024

Omega revels in Olympic legacy, releases new campaign

Swiss watchmaker Omega is getting ready for the event of the summer. Athletes from Switzerland, the U.S., Sweden, France, Jamaica and beyond appear in fresh visuals.

Luxury Daily • 13th June 2024

Breitling collaborates with NBA All-Star Giannis Antetokounmpo

Swiss watchmaker Breitling is teaming up with a professional athlete on a codesigned set of limited-edition creations. Breitling's Chronomat Giannis Antetokounmopo creations match the colors of the eponymous player's team.

Luxury Daily • 11th June 2024

Burberry casts Euro 2024 players in latest portrait series

English soccer players Eberechi Eze and Phil Foden are the subjects of British fashion label Burberry's latest campaign. New portraits capture the connection between Burberry's home city and two teammates' sport of choice ahead of the Euro 2024 competition.

Luxury Daily • 31st May 2024

American athlete Rob Gronkowski named Sentient Jet ambassador

Private aviation firm Sentient Jet is partnering with former National Football League (NFL) player Rob Gronkowski. As a longtime fan and cardholder himself, the retired tight end will host member events starting later this year.

Luxury Daily • 24th May 2024

Christofle plays ball in search of cutlery sales

French silversmith Christofle is using humor to advertise a limited-edition collection. The maison is out with three silver-plated Mood flatware sets in honor of an official partnership with the French Open.

Luxury Daily • 22nd May 2024

Louis Vuitton gives tentpole series champion treatment

The latest chapter of French fashion house Louis Vuitton's Core Values campaign stars Swiss tennis player Roger Federer and Spanish tennis player Rafael Nadal. Mr. Federer and Mr. Nadal sport the Monogram Christopher and the Monogram Eclipse backpacks, respectively.

Luxury Daily • 13th May 2024

Prada Linea Rossa backs record-breaking feat

In Hlíðarfjall, a resort near Akureyri in northern Iceland, Mr. Kobayashi flew 291 meters, or 954.72 feet. Using the natural takeoff table, he hit a top speed of 107 kilometers per hour, or 66.5 miles per hour.

Luxury Daily • 14th March 2024

Neiman Marcus fuses fashion, athletics in ‘Quest for the Best’

U.S. retailer Neiman Marcus’s spring campaign brings together two entirely different realms, finding common ground between them. As the Olympic Games get closer, Neiman Marcus is shining a light on some stellar athletes.

Luxury Portfolio International • 20th February 2024

Relaunching icon, Piaget rings in 150 years

Swiss jeweler Piaget is celebrating its anniversary and cultural impact. Ringing in 150 years, the house is relaunching a classic sports watch decades after its debut. A new campaign for the Piaget Polo 79 emphasizes the item’s artisanal and archival appeal, both key pieces to the luxury marketing puzzle. On Feb. 5, Piaget announced that an 18-karat gold rendition of its timepiece would soon be available. Produced in tight quantities, the successor comes with a hefty price tag...

Luxury Daily • 6th February 2024

Loro Piana reels in title sponsorship of Giraglia Regatta

Italian cashmere and wool label Loro Piana is gearing up for an upcoming sailing race. Pier Luigi Loro Piana, deputy chairman of the brand, will participate aboard his boat, My Song.